What is Brand.. Part 1
Who Should Read This Paper?
A brand is an intangible thing promising a tangible result. Because of this, the discussion about brand and branding, while lively, is often not objective. With so much conflicting information in the public arena, how do business owners make educated decisions about their brand?
Integrated online/offline campaigns
Offering better returns for the same investment, integrated online and offline marketing campaigns are becoming increasingly popular. Whilst it is well known that advertising through more than one medium will always produce better results, there is a new trend emerging.
